Visiting Lecturer & Notes - Martin Jones

Visiting Lecturer & Notes

Martin Jones

Marketing & Promotion

-          Background in Industrial Design, Sport product research & R&D.

-          Moved into Human  Factors (Usability)

-          Spend 13+ years with ADIDAS, as a team leader in Germany.

-          Creating and Designing products, then Taking to global launch.

-          Think about end-user and environments.

-          How do we understand end impact?

-          Nothing sits in isolation.

-          Visual Hierarchy – Progression rates/ Dwell Time/(Operational) Siloing

-          How do we inform a process?

-          Informed process or Trial and error.

-           Salient - most noticeable or important.

-          Understanding the visual and emotional presence of a product is key, when trying to get recognition.

-          Maslow’s law of hierarchy of needs.

-          Checking the metrics of the spaces (temperature, lighting levels, acoustics), then analysed consumer information.

-          Comfort & Discomfort are main factors when dealing with user engagement.

-          Behavioural analysis on customer journey.

-          Aim for the demographic that you are trying to attract.

-          Inter-personal space is interesting to study, in order to gain understanding in user engagement.

-          Rationalise the impact of physical presence.

-          Make the journey of the user, easy to understand and intuitive, in order to create engaging users.

-          Certain stimuli are used in order to stimulate appropriate response regions in the brain.

-          Give a survey on your experience, but it could be highly inaccurate. So best to monitor these things highly in order to analyse their correct response.

-          Original impact of the Apple Stores considered similar to car showrooms.

-          Understand your chosen demographic.